Most brands conduct thorough target audience research when they're first starting out, but not as many brands regularly check in with their target audience to see if consumer preferences and motivations have changed.
Even if you're a smaller... (Read More)
The average attention span of an adult is shorter than ever, which makes it all the more challenging for social media marketers to capture their target audience's attention while they're swiftly scrolling through their newsfeeds.
To compete with... (Read More)
Fear appeals refer to emotionally-provocative forms of communication that psychologically motivate consumers to make purchasing decisions based on perceptions of significant or impending risks to themselves, their loved ones, or their lives. Many... (Read More)
Whether you're in your 20s or 50s, crafting social media posts and other marketing messages for a Generation Z audience can be pretty complicated. As the first generation born and raised during the height of the Internet's popularity (whereas many... (Read More)
If your brand has been treating short stories on Facebook, Instagram and SnapChat just like regular posts — or you're not using the short stories feature much at all — then you could be missing out on valuable opportunities to engage your... (Read More)
Writing creative, engaging captions is one of the most difficult aspects of social media marketing. Considering our unprecedented access to millions of high-quality stock images, finding the perfect visual elements for a social post is practically... (Read More)
When it comes to planning out a social media campaign, do you have certain desirable outcomes in mind before you launch, or do you simply publish your ads, monitor your metrics along the way, and think about new strategies for improvement once the... (Read More)
Although Facebook, Inc. owns Instagram, there are quite a few differences between the two popular social platforms when it comes to marketing strategies. While you can certainly test marketing campaigns on either platforms (or both, simultaneously)... (Read More)
The success of social media campaigns depends much more on the audience viewing the ads than the creators of the content. You can be one of the best marketers in the world and still produce a colossal failure of a social media campaign, while some... (Read More)