Do you put pay-per-click advertising and content marketing in two different buckets? You shouldn’t. These two strategies work beautifully together.
PPC delivers targeted traffic to your website. Great content makes those visitors stick... (Read More)
Most businesses see the importance of social media but don’t have the time or the resources to conquer them all. Here's a little cheat sheet:
Everyone should be on Facebook, no matter what field of business you're in. It has the... (Read More)
As a small business marketer, you have a full plate every day. Your to-do list keeps getting longer. Thankfully, automating your social media takes a bit of weight off your shoulders. It ensures that you’re sharing content consistently, staying... (Read More)
For those of you who manage a small business, you're likely experiencing many challenges as well as rewards. You get to provide a service or product that meets the needs for your local community and you can even help larger companies. You also may... (Read More)
As a business owner you've likely come to grips with the fact that your plate is full.
You’d like to be everywhere, all the time, and you’d like to ensure that every aspect of your business receives the attention it needs. Needless to say... (Read More)
You’ve got an event coming up, and you want to fill every seat. How do you throw a champagne event on a beer budget? With social media!
Have a unique, event-specific hashtag. The key here is to research it first. You need to... (Read More)
With only 140 characters or a couple lines of text, getting a social media post perfect is important. It can be tempting to throw something together and forget about it. Sadly, this tends to be too many people’s social media strategy, and it’s... (Read More)
Whether it’s a customer who’s unhappy with the quality of the product received from the company you work for or a friend who doesn’t agree with your political opinions, you’re going to deal with conflict on social media. Handle the situation... (Read More)
LinkedIn, the business-oriented social networking platform, is still being overlooked as a prime way to strategically grow your business. It's time to change that.
No matter what your industry, LinkedIn can provide you an opportunity to connect... (Read More)