After many months/years of blogging about the same general industry, products and/or services, you may find yourself running out of new ideas for your blog. This happens to countless bloggers — individuals and companies alike — so you're... (Read More)
Whether you run a sales team or an entire business, you must have a social media strategy to survive. It's essential to social networking and connecting with the top influencers in your industry. However, there are other benefits, such as... (Read More)
What if you could give your SEO a boost, reach new audiences and expand your authority – all at once, using something you already have?
That’s the power of repurposing your content.
Content creation takes time. Because time is always a... (Read More)
Did you know that 88 percent of businesses consider video a vital part of the online marketing strategy? And, with high quality 4K video being simple and cheap to produce with either a smartphone or DSLR camera, there's no reason for you to be a... (Read More)
Digital first impressions are everything. In fact, with your company's web presence, you only have a literal split second before people make all sorts of critical judgments about your brand. Researchers claim It takes less than two-tenths of a... (Read More)
Think back for a second. Remember when your company's website went live for the first time? If you're old enough to have been working at the time, you'll recall a mix of fear, excitement and relief when all that hard work finally came to fruition in... (Read More)
Most businesses know Facebook is constantly tweaking its algorithm. This presents a challenge to those looking to garner exposure and attract a strong audience for their brands. Here are four tips that you might not have heard of to bump up your... (Read More)
If there's one trend that has dominated the later part of the decade, it's the rise and prevalence of social media influencers. If you're not familiar with them, influencers are people who curate online personas and develop a significant fan... (Read More)
Have you ever heard of the concept of split testing? Sometimes it's called "A/B testing. Either way, the idea is simple: you take two versions of a marketing element and test them both to see which one performs better. This powerful technique has... (Read More)