According to HootSuite research, there are more than 30 million company pages on LinkedIn. This is undoubtedly an impressive figure, except for the fact that many companies fail to fully optimize their pages in ways that will generate more traffic... (Read More)

In the ever-evolving landscape of online marketing, the adage "a picture is worth a thousand words" has never been more relevant. Custom imagery and graphics play a pivotal role in capturing attention, conveying messages, and building brand... (Read More)

It's no longer enough to simply have a large number of followers on your brand's social media channels; you need authentic and consistent engagement to get the most value out of your social media marketing campaigns. After all, engagement rates... (Read More)

Losing respect — and potential customers — is frighteningly easy online. Sadly, unprofessional content and pages are all too common on social media. Imagine showing up to an interview only half dressed. How inappropriate and unprofessional... (Read More)

You've created a quality Facebook page and amassed a large following. Yet your posts continue to experience little to no engagement. It's a common issue. Here are some reasons why — and what you can do about it: Your posts are boring Sorry... (Read More)

In today's digital age, social media has become an indispensable tool for businesses to reach out to their customers and grow their online presence. Whether you're a small startup or a large corporation, having a solid social media marketing... (Read More)

Most business owners recognize the importance of social media in their online marketing plan, but often, they don’t have the time or the resources to conquer them all. Here's a quick cheat sheet to help you: Facebook. Every business should be... (Read More)

Most businesses see the importance of social media but don’t have the time or the resources to conquer them all. Here's a little cheat sheet: Facebook Everyone should be on Facebook, no matter what field of business you're in. It has the... (Read More)

Most businesses know Facebook is constantly tweaking its algorithm. This presents a challenge to those looking to garner exposure and attract a strong audience for their brands. Here are four tips that you might not have heard of to bump up your... (Read More)