According to researcher and author Dr. Robert Cialdini, there are six proven methods of persuasion that can be used to influence others: Reciprocity, scarcity, consistency, authority, likability, and social proof. When it comes to marketing, these... (Read More)

Facebook advertising campaigns can be a great way to promote your business. But it's important to know the social networking site's advertising policies. To avoid getting rejected ads or even temporarily blocked from advertising on Facebook... (Read More)

Small businesses know they need to be on social media, but often don't have a dedicated staffer who knows online marketing. All too often, it falls to a random person who has to figure things out as they go along! Clearly this isn't the best... (Read More)

As a business owner you've likely come to grips with the fact that your plate is full. You’d like to be everywhere, all the time, and you’d like to ensure that every aspect of your business receives the attention it needs. Needless to say... (Read More)

When was the last time your smartphone left your side? If you are like many users, you may not remember. A recent survey shows that 25 percent of smartphone users ages 18-44 can't remember the last time their phone was out of arms reach. And a... (Read More)

The FCC repealed net neutrality in a highly contested decision that likely will influence the future of online marketing as we know it. "Net neutrality" refers to the idea that internet service providers (ISPs) must treat all websites equally, which... (Read More)

Raising your SEO results through a blogging campaign is an oft-used method to improve the visibility of your business profile on the Internet, but there's a downside. It takes a lot of time and an ongoing commitment to churn out timely, compelling... (Read More)

One bright day in the middle of the night, two dead boys got up to fight. Back to back they faced each other, drew their swords and shot each other. A deaf policeman heard the noise and ran to save the two dead boys. If you don't believe this lie... (Read More)