Social media marketing practices are always changing, but there still remain some persistent problems that some marketers can't seem to give up on. If you're concerned about potentially driving away your followers with well-intentioned but poorly... (Read More)
All too often, marketers overlook minor but nevertheless important segments of their target audience without even realizing it. For instance, if you sell informational products only in text form, how could someone who is blind access your... (Read More)
When it comes to the way you use hashtags in social media posts, what does your brand's strategy look like? Do you use as many hashtags as possible, no hashtags at all, or something in between? Although the use of hashtags is not a perfect science... (Read More)
It's estimated that 59% of social media users share online content based on the headline alone. Surprised? This figure comes from a study of 2.8 million Twitter shares, and is likely similar for Facebook and other social platforms. This research... (Read More)
Social media marketing is expected to grow exponentially over the next several years, but Facebook will likely remain one of the biggest and best platforms for connecting with your audience. If you're in the beginning stages of launching a Facebook... (Read More)
Appropriate hashtag use is more of a skill than a guessing game. But all too often, marketers underestimate the importance of hashtags and simply slap a few relevant words onto their Instagram posts and hope for the best. If you're marketing your... (Read More)
Whether you're trying to gain more followers for your social media channels or want to encourage social users to click on a link, there are several ways to improve your marketing campaign's chances of success. Here are four of the best strategies... (Read More)
Are you trying to increase the number of people who follow your brand on social media? Here are four ways to organically grow the number of followers you have on Facebook, Instagram, and Twitter:
Post regularly. The worst thing you can do while... (Read More)
Do you have a decent chunk of followers on Facebook, yet your posts continue to experience little to no engagement? If you're wondering why you have hundreds or thousands of followers but only get a couple likes and maybe one comment on each post... (Read More)