Every local business should be on Yelp to monitor public feedback about their products and services, but surprisingly just 1,000,000 or so businesses listed on the site have actually claimed their business' page on the social review platform. While... (Read More)
Can you guess what one of the most underutilized online marketing tools is? It’s email!
The most ironic thing about it, however, is that Email Marketing can be the most powerful tool to get messages to your audience. This is especially true if... (Read More)
One of the best forms of marketing occurs when a happy customer shares their good experience with others. People trust recommendations from friends and family more than they trust advertising by companies.
Word of mouth is a powerful way to boost... (Read More)
Content marketing is one of the best long-term marketing strategies for businesses. But unlike some other forms of online marketing, content marketing can be somewhat trickier to grasp. If you're just starting out with your brand's content marketing... (Read More)
Do you put pay-per-click advertising and content marketing in two different buckets? You shouldn’t. These two strategies work beautifully together.
PPC delivers targeted traffic to your website. Great content makes those visitors stick... (Read More)
Most businesses see the importance of social media but don’t have the time or the resources to conquer them all. Here's a little cheat sheet:
Facebook
Everyone should be on Facebook, no matter what field of business you're in. It has the... (Read More)
As a small business marketer, you have a full plate every day. Your to-do list keeps getting longer. Thankfully, automating your social media takes a bit of weight off your shoulders. It ensures that you’re sharing content consistently, staying... (Read More)
For those of you who manage a small business, you're likely experiencing many challenges as well as rewards. You get to provide a service or product that meets the needs for your local community and you can even help larger companies. You also may... (Read More)
As a business owner you've likely come to grips with the fact that your plate is full.
You’d like to be everywhere, all the time, and you’d like to ensure that every aspect of your business receives the attention it needs. Needless to say... (Read More)