If you're opening a new business, you'll want to put that virtual shingle on your website even before you hang out your signage. You're sure to hit the mark with these four must-have elements for an SEO-optimized website. Build these into your... (Read More)
You've heard it, and may have even been on both sides of the argument. "If everyone was jumping off a bridge, would you jump, too?"
Perhaps you don't feel the need to follow the crowd and prefer marching to the beat of your own drum, but... (Read More)
Pretty much everyone on the planet with access to the back end of a website has pondered how to inflate web-search rankings for their product or service. Sadly, too many people fail at SEO basics. Just as with any language, grammatical rules apply... (Read More)
Crafting the right social-media presence shouldn't be left to chance, but carefully and strategically planned. Consider these seven suggestions to better connect with fans and leverage your online influence.
Pursue meaningful... (Read More)
Some business owners expect miracles from their SEO providers, and others inadvertently sabotage their web traffic by insisting on using dated methods. Many business owners fear the learning curve for employing more up-to-date technology. These... (Read More)
With so much of the Internet's content now focused on imagery, what are some SEO strategies for ensuring your website will be noticed by your target audience?
First off, remember that behind every image is a snipped of HTML code. You may not see... (Read More)
Your alarm clock buzzes and you reach up to rub the sleep out of your squinted eyes. You roll over, stretch, and evaluate how much longer you can lay in bed before your time is up. What comes next in your morning ritual? If you're like many, you... (Read More)
Warm weather has arrived across the U.S. and it's time to clear the clutter. Why not spruce up your social media strategy, too? It's all too easy for your social marketing content to turn stale.
So how do you get your company's message across... (Read More)
Word-of-mouth reviews from customers used to be the dominant currency of public relations. With the emergence of the Internet and social media, the landscape has changed. Consumers now turn to sites like Yelp. All too often vocal patrons aren't a... (Read More)