Crafting together the perfect email to send to your large list of subscribers can be intimidating. Saying just the right thing, making it look perfect and everything in between takes a lot of work and it can be frustrating when your open rate is low. There are some things you can try to get more people interested in reading what you have to say.
Segment your lists. Ask them when they sign up what type of content they would like from you and then send them that! If a person only wants to know about deals and specials, they won’t even touch your emails after a while if you only send them updates about the company.
Send e-mail blasts only when you have something really important to say. People will start to flag you as spam if you flood their email folder with daily, sometimes even weekly emails that have little to no importance to them. If you are sending them relevant information they will look forward to reading it.
Say it in the subject line, but in as few words as possible. Remember, most people are going to be reading their emails on their phone, and this means limited room for a subject line. Put the most relevant information up front so people have no doubt about what your email is about, but make it interesting enough that they will want to read it. It’s easier than you may think. You just have to think about it differently.