Pretty much everyone on the planet with access to the back end of a website has pondered how to inflate web-search rankings for their product or service. Sadly, too many people fail at SEO basics. Just as with any language, grammatical rules apply. If Hyper Text Markup Language (HTML) is proving a difficult language for you to master, consider this: Is it worth the investment to bring a professional on board to analyze your SEO strategy?
Budgets are always tight for Mom-and-Pops, but if no one knows you’re out there, scrimping on your SEO marketing strategy could sink your business. Hacking your own HTML together on the fly is akin to the proverbial monkey with a keyboard. Why? One reason is that search engine firms don’t stand still. Instead, they race to keep up with technological changes and trends in how people connect with one another via the web. Do you have the stamina to keep up with these guys? Even if you do, do you have the technical acumen to ensure you have maximized your SEO strategy?