The rule was proposed by TA McCann from Gist.com and is a rather simple, and genius idea. Out of 10 social media posts:
- Five should be content from others, relevant to your audience.
- Three should be content from you, relevant to your audience (and not directly selling your products.)
- Two should be personal, something non-work related to help humanize yourself and/or your brand.
Even if you don’t follow this to the tee, the idea behind it should be the takeaway: focus on your audience more than yourself. Give your audience what they want ,whether it’s an article to read or something relevant about your company. Another takeaway? Don’t be too sales-y. You don’t want to be constantly promoting your own company. This can annoy your audience quickly. If they’re interested in the content you’re putting out, they’ll have a more positive reaction to your company.