One of the biggest announcements of the year was recently made by one of the most innovative companies in the world. Nintendo took the world by surprise by unveiling its new console, the Nintendo Switch, via social media and online.
The Japanese gaming company first teased the console by sending out a tweet on October 21 and then released a video showcasing the device the next morning. The video showed the console, its features, and even previewed a few games you will be able to play on the device.
It was perhaps the biggest announcement Nintendo has ever made. Unlike Apple and Google, the Japanese gaming company did not rent out an expensive venue to spend over an hour going over all of the details. It was just a three-minute video shared via social media and it instantly became a viral sensation. In just about 24 hours, the video garnered over 10 million views on YouTube and received rave reviews. In fact, about 96.2% of viewers gave the video a thumbs up, while 3.8% weren’t impressed with the video.
The announcement made people excited about Nintendo again. After experiencing lackluster sales of the WiiU, the company finally released the console everyone wanted: a home gaming device that can also go mobile.
Would you like your business to experience success similar to that of the Nintendo Switch online? If so, you’ll need to make sure to incorporate the three following components into your online marketing strategy.
Provide an attention-getting teaser to generate interest. What Nintendo really excelled at was getting people excited about the Switch. By just providing the time of the teaser video along with a hashtag, it successfully generated hype and got the word out that something big was coming. You can do the same with a product launch or company announcement. All it takes is a simple social media post, a short blog post on your website or even an online ad.
Don’t unveil everything about the product right away. The teaser video left out many details such as the full price of the Nintendo Switch console, the cost of the individual parts and accessories, and even the battery life of the device. While this may seem like not good business at first, it is a clever strategy. An announcement that doesn’t provide all of the details will help build the hype and generate plenty of interest in what you’re offering, so there’s even a bigger audience later.
Make a separate announcement later with more details. After generating a lot of hype and excitement about a product, you don’t want to leave your audience waiting too long. Announce at least the month and year of the product release. Then mention there will be announcement closer to the product launch that will contain more details. This strategy will ensure that you have a large audience and plenty of buyers in time for the actual product launch.
It’s important to mention that this strategy may need to be adjusted depending on the nature of your business. Nintendo is already a well-known brand across the world, which also helped play into the success of the Switch announcement. While you may not experience the same success as Nintendo, incorporating these components into your online strategy in a way that makes sense for your company will provide an opportunity to generate interest among your target audience online, generate leads, and even eventually increase sales.