With the recent surge in technological advancements that have helped make our day-to-day lives easier, our dependence on technology grows. These technologies help us do things with greater efficiency, even when it comes to social media. So it’s only natural that we’d like to find a way to continue to post, even when we’re away from our computers.
This automation is especially handy when you’re on vacation. You can’t spend every waking minute in the office and we hope (for your sanity) that you take a break and relax on a nice vacation every once and a while. Unfortunately, while you’re laying out on the beach in Hawaii, you aren’t able to dedicate as much time and effort into your social media networks. Sadly, social media never goes on vacation and it shouldn’t be neglected.
You don’t want to look like your company has gone MIA on social media. This can really affect your analytics. Facebook’s algorithm favors those who post often and consistently. If you aren’t posting during that week of vacation, you might see a significant drop in your reach, which will in turn affect the rest of your analytics.