Pretty much everyone on the planet with access to the back end of a website has pondered how to inflate web-search rankings for their product or service. Sadly, too many people fail at SEO basics. Just as with any language, grammatical rules apply... (Read More)

Crafting the right social-media presence shouldn't be left to chance, but carefully and strategically planned. Consider these seven suggestions to better connect with fans and leverage your online influence. Pursue meaningful... (Read More)

Some business owners expect miracles from their SEO providers, and others inadvertently sabotage their web traffic by insisting on using dated methods. Many business owners fear the learning curve for employing more up-to-date technology. These... (Read More)

With so much of the Internet's content now focused on imagery, what are some SEO strategies for ensuring your website will be noticed by your target audience? First off, remember that behind every image is a snipped of HTML code. You may not see... (Read More)

Your alarm clock buzzes and you reach up to rub the sleep out of your squinted eyes. You roll over, stretch, and evaluate how much longer you can lay in bed before your time is up. What comes next in your morning ritual? If you're like many, you... (Read More)

Warm weather has arrived across the U.S. and it's time to clear the clutter. Why not spruce up your social media strategy, too? It's all too easy for your social marketing content to turn stale. So how do you get your company's message across... (Read More)

Word-of-mouth reviews from customers used to be the dominant currency of public relations. With the emergence of the Internet and social media, the landscape has changed. Consumers now turn to sites like Yelp. All too often vocal patrons aren't a... (Read More)

Do you ever wonder how much work you could get done if you could squeeze a few more minutes into each day? You could probably reach a handful of extra customers, or polish your sales pitch. You might even be able to take that power nap you've been... (Read More)

Expect to see the Sunday paper getting a little thinner in 2013. Marketing dollars that once paid for traditional offline advertising are feeling the squeeze from an increasing surge in social marketing. A recent survey of 500 marketing and media... (Read More)

When compared to a billion Facebook users, LinkedIn would appear a much less influential contender in the social-media lineup. Yet, executives and middle-management professionals often find this networking portal a valuable tool for growing a... (Read More)