If you're having trouble convincing prospects that your product or service is the perfect answer to their problems, a landing page can be just the thing you need. For those of you who are new to the term, a landing page is a website page that allows... (Read More)

How does it feel when you realize you're being pitched something? Do you get a little twitchy and anxious to move on to something more meaningful and fulfilling when you see a clear attempt to sell you on a product? We all do. With this in mind... (Read More)

Mobile optimization is a huge part of digital strategy. You've certainly heard about this idea before, probably with some eye-catching statistics to back it up. When it comes to shopping, Google reports that consumers spend more than 15 hours per... (Read More)

If you’re looking for a powerful marketing strategy that’s easy to do, look no further than personalization. Tailoring your messaging to individuals makes you very appealing to customers. Here are three ways to do it. First, personalize... (Read More)

There's a reason the members of creative departments in marketing agencies and corporations are called "creatives." They spend their days immersed in tasks that tap into their most creative ideas and turn them into reality. Similarly, web developers... (Read More)

Do you remember the last time you experienced a moment when your social media and in-person networks came together? It could have been at a trade show or just a chance meeting in a coffee shop. Either way, it's pretty cool when these two worlds... (Read More)

First and foremost, when you design (or redesign) a website, you should be satisfied with the results. Part of making this happen requires a healthy back-and-forth with your web designer, and this means offering good, reasonable and constructive... (Read More)

What can a professional web designer do for you? First of all, they can help you stay competitive. Look at your competitors' websites and if you're quietly impressed by what you see, it probably means it's time for a site refresh. You have a... (Read More)

User experience is the name of the game. It's the big thing for web-friendly endeavors and is often the difference between success and failure. So what is it? User experience, or UX, is kind of self-explanatory. Simply put, it gets to the... (Read More)