When you combine forces, you become stronger than the sum of your parts. This is especially true when it comes to email marketing and social media marketing. We’re all doing both, so it makes sense to integrate them. And the good news is that it's... (Read More)

Now that 2017 is finally here, you’ve likely set many goals and resolutions for your business to capitalize on the new year and accomplish even more than you did in 2016. One way you can do this is by updating your website according to the latest... (Read More)

In simple terms, A/B testing (also known as “split testing”) is taking two versions of a marketing element and testing them both to see which one performs better. This powerful technique has been used for decades in traditional, offline... (Read More)

One of the biggest announcements of the year was recently made by one of the most innovative companies in the world. Nintendo took the world by surprise by unveiling its new console, the Nintendo Switch, via social media and online. The Japanese... (Read More)

We all know when someone’s trying to sell us something, and we usually don’t like it, especially in an informal, personal medium like social networking. Being authentic on social is key to success, but how do you do it? Authenticity is all... (Read More)

Now that the new year is here, you’re likely setting a number of resolutions for your organization to have a successful 2017. Some of the most common business resolutions include increasing sales, elevating brand awareness and improving... (Read More)

Huge | Every Sunday morning I take a light jog around a park near my home.  There’s a lake located in one corner of the park.  Each time I jog by this lake, I see the same elderly woman sitting at the water’s edge with a small metal cage... (Read More)

Are you having trouble selling a product or service for your business? A landing page can be just the thing you need. For those of you who are new to the term, a landing page is a website page that allows you to capture a visitor’s information... (Read More)

Providing the right kind of content for your online visitors is a daunting task. Many businesses fail to capture the interest of their target audience and lose the opportunity to generate leads and conversions in the process. You’ll want to... (Read More)