LinkedIn, the business-oriented social networking platform, is still being overlooked as a prime way to strategically grow your business. It's time to change that. No matter what your industry, LinkedIn can provide you an opportunity to connect... (Read More)

Do you need to increase your online traffic and sales this year better than in 2016? Social media can help and research shows people are now using social media more than ever. According to a study conducted by the Pew Research Center on social media... (Read More)

Content is one of your most precious assets. It’s what brings traffic to your website. It’s what compels visitors to take action once they’ve arrived. It’s what entices one-time customers to become repeat clients. Since it is such a... (Read More)

When you combine forces, you become stronger than the sum of your parts. This is especially true when it comes to email marketing and social media marketing. We’re all doing both, so it makes sense to integrate them. And the good news is that it's... (Read More)

Now that 2017 is finally here, you’ve likely set many goals and resolutions for your business to capitalize on the new year and accomplish even more than you did in 2016. One way you can do this is by updating your website according to the latest... (Read More)

In simple terms, A/B testing (also known as “split testing”) is taking two versions of a marketing element and testing them both to see which one performs better. This powerful technique has been used for decades in traditional, offline... (Read More)

One of the biggest announcements of the year was recently made by one of the most innovative companies in the world. Nintendo took the world by surprise by unveiling its new console, the Nintendo Switch, via social media and online. The Japanese... (Read More)

We all know when someone’s trying to sell us something, and we usually don’t like it, especially in an informal, personal medium like social networking. Being authentic on social is key to success, but how do you do it? Authenticity is all... (Read More)

Now that the new year is here, you’re likely setting a number of resolutions for your organization to have a successful 2017. Some of the most common business resolutions include increasing sales, elevating brand awareness and improving... (Read More)